Northern Bank Social Media
Northern Bank is a regional bank based in Massachusetts. We wanted to create a campaign that would focus less on money, and more on what money can do for you. Northern Bank wants to support their customers on their journey to live a life that is true to them, whatever that may mean. This campaign came to life with bold imagery, and simple yet powerful design. Additionally, below are ad hoc posts created for the bank outside of the "Stay True" campaign.
Stay True Campaign
Ad Hoc Posts
Copywriting by Kevin MacPhee. Initial concepting by Joyce Sha and Kevin MacPhee.